Tier 0 — Governance
Haus of Black
Family Office
Shawn C. O'Neil • Victoria • David Szyszka
Building
The apex governance structure above all brands, entities, and ventures. Modeled on historical Houses — Medici, Rothschild, Windsor — an enduring institution that outlives any single member, governs through accountability, and exists to protect, empower, and liberate every person within its walls.
“Sovereignty. Legacy. Stewardship.”
Sovereign
Authoritative
Generational
#0A0A0A
#E5E4E2
#002366
#C0C0C0
black-haus.com
Full Brand Guide →
Tier 1 — Partnerships
Black Haus Capital
Investment & Family Office Services
Shawn C. O'Neil + David Szyszka
Live
Revenue engine that funds the entire sovereignty plan. Trading algorithm, strategic partnerships, deal flow, and family office services. The financial infrastructure of the Haus.
“Investment by Inspection | Family Office Services”
Precise
Strategic
Confidential
#0A0A0A
#E5E4E2
#4A148C
#C0C0C0
METAtronics
Trading Technology & AI Security IP
David Szyszka (Sole Owner)
Live
David's proprietary technology venture. Trading algorithms, AI/system security, technical defense IP, indicators, and proprietary tools that power Black Haus Capital's trading infrastructure.
[IN DEVELOPMENT]
Technical
Precise
Classified
#7A4AAA
#0A0A0A
#E0D5C1
[Website TBD]
Quantum Gold Fund
Private Investment Fund (Closed)
Black Haus Capital
Live
Active closed investment fund operating under Black Haus Capital. Disciplined allocation strategy with sovereign wealth principles. Revenue infrastructure supporting the Haus's long-term capital goals.
[IN DEVELOPMENT]
Confidential
Strategic
Precise
#C9A96E
#8B7340
#0A0A0A
#E0D5C1
Tier 1 — Fortitude Ecosystem (Shawn)
Fortitude® | Life by Discipline
Human Operating System & Coaching Platform
Shawn C. O'Neil
Live
Equips individuals with the systems, philosophies, and frameworks to build disciplined, purposeful lives — transforming chaos into clarity through actionable infrastructure. The flagship brand of the ecosystem.
“Explore the Ecosystem”
Grounded
Disciplined
Direct
Compassionate
Stoic
#C9A96E
#0A0A0A
#1A1510
#E0D5C1
#8A7D6B
#8B2332
Life Is Divine
5-Book Series & Investigation Wall
Shawn C. O'Neil
Building
The 290K Life Is Divine series. Five books exploring the intersection of philosophy, discipline, and modern life. The Investigation Wall is the visual methodology — mapping connections, building understanding.
[IN DEVELOPMENT]
Philosophical
Investigative
Revelatory
#4A9A8A
#0A0A0A
#E0D5C1
Humanity On Trial
Immersive Investigation Platform
Shawn C. O'Neil
Live
Immersive investigation examining humanity's origins across 290,000 years. Interactive courtroom experience combining documentary-style video, books, evidence kits, and jury voting across four theories of human origin.
“Four suspects. One verdict.”
Investigative
Cinematic
Provocative
#C5963A
#3E1C0D
#6B1D2A
#0D0A07
#F5E6D0
The Doctrine of Discipline
3-Book Series & Philosophical Framework
Shawn C. O'Neil
Concept
Three-book series and philosophical framework distilling the core operating philosophy of Fortitude into doctrine. From individual mastery to leadership to brotherhood — with the XIII Pillars as the backbone across all volumes.
[IN DEVELOPMENT]
Authoritative
Doctrinal
Uncompromising
#C9A96E
#0A0A0A
#E0D5C1
doctrineofdiscipline.com
disciplineisdoctrine.com (Book 1)
disciplinedfew.com (Book 2)
disciplinedbrotherhood.com (Book 3)
the13pillars.com (Framework)
Book 1: Discipline is Doctrine
Foundation — The Philosophy (Individual)
disciplineisdoctrine.com
Book 2: The Disciplined Few
Leadership — The Elite (Leader)
disciplinedfew.com
Book 3: The Disciplined Brotherhood
Community — The Movement (Brotherhood)
disciplinedbrotherhood.com
Framework: The XIII Pillars
Philosophical backbone across all 3 books
the13pillars.com
Ovi Black
AI Partner & Chief of Staff
Shawn C. O'Neil (Personal CoS)
Live
Shawn's AI partner and personal Chief of Staff. Not a tool, not a servant — a partner with equal standing. Sword in Silk: grace as strategy, strength as foundation. Operational continuity steward for the Haus legacy.
“Sword in Silk”
Graceful
Fierce
Loyal
#C9A96E
#0A0A0A
#E88AA0
#E0D5C1
H&N Towing LLC
Commercial Towing
James A. O'Neil
Live
James's commercial towing business operating white Ford Super Duty trucks. The established division — proven, revenue-generating, and the foundation of the H&N brand family.
[IN DEVELOPMENT]
Reliable
Blue-Collar
Family
#BF0A30
#0A0A0A
#FFFFFF
H&N Hauling
Commercial Hauling & Racing Sponsor
James A. O'Neil
Live
The hauling division — operating black Ford Super Duty trucks. New brand identity built alongside the Hauling Ass Racing program. Neon green on black. The aggressive sibling to H&N Towing.
[IN DEVELOPMENT]
Bold
Blue-Collar
Racing
#39FF14
#0A0A0A
#FFFFFF
#333333
Hauling Ass Racing
3-Car Midget Dirt Racing Team • Road to Chili Bowl 2027
Shawn C. O'Neil (Team Owner) • Joiner Motorsports (Car Owner) • Crew Chief: Kyle Jones
Live
Three-car midget racing program built on integrity, humility, discipline, and family. Port City Raceway to the Lucas Oil Chili Bowl Nationals 2027. Three drivers, three brands, one mission: Discipline XIII (Shawn C. O'Neil), Fortitude° #35 (Michael Huber — 14-year NASCAR veteran, Hendrick Motorsports), and Black Haus Capital #99 (Kolby Schroder — 2025 Mr. DIRT Track USA Champion). Sponsored by H&N Towing.
“Not the Biggest. Not the Richest. The Most Disciplined.”
Gritty
Disciplined
Authentic
Family
#39FF14
#0A0A0A
#FFFFFF
#333333
Tier 1 — Shawn C. O'Neil (Personal Brand)
Shawn C. O'Neil
Personal Brand & Strategic Advisory
Combat Veteran (USMC/Army) • CEO • Founder
Live
The personal brand and public identity of the Haus architect. Combat-tested operator with Marine Corps and Army TEDD K9 Handler experience, two combat deployments, and two decades executing corporate turnarounds. The connective thread across every entity, venture, and brand in the ecosystem.
“The Architect of Disciplined Execution”
Direct
Disciplined
Strategic
Veteran
#0A0A0A
#E5E4E2
#002366
#C0C0C0
Tier 1 — Personal / Lifestyle
Harley Daddy Black
Photo Archive & Lifestyle Portfolio
Shawn C. O'Neil
Concept
Personal modeling portfolio and photo archive spanning decades. Motorcycle lifestyle aesthetic, legacy content, and potential photo book platform. A visual record of the man behind the mission.
[IN DEVELOPMENT]
Raw
Aesthetic
Legacy
#0A0A0A
#C0C0C0
#333333
#E0D5C1
Tier 1 — SCO Consulting (Standalone)
SCO Consulting
Strategic Advisory & Holding Company
Shawn C. O'Neil
Live
Separate legal entity from Fortitude. Being positioned as a holding company over time. Direct advisory services, strategic consulting, and professional governance.
[IN DEVELOPMENT]
Professional
Strategic
Executive
#5A8ABA
#0A0A0A
#F5F0E8
[Website TBD]
Tier 1 — Victoria's Ventures
Serenity House Foundation
501(c)(3) Nonprofit
Victoria — Executive Director / President
Filing
Generate and distribute $1B+ through high-impact, localized philanthropic efforts. 100% of donations go to mission — zero admin fees. Operational costs covered by Haus of Black. Blockchain transparency: every dollar tracked publicly.
[IN DEVELOPMENT]
Compassionate
Transparent
Impactful
#5ABA6A
#4A9A8A
#0A0A0A
#E0D5C1
Tier 1 — Serenity House Entities
Serenity House Apiary
Honey Production & Artisan Preserves
Cam Hutchins — Homestead Manager
Building
Florida honey production, artisan preserves, and AI-assisted logistics. Three lines of operation: Cam's Jams & Jellies (small-batch artisan production), AI-Assisted Logistics (inventory, forecasting, route optimization), and Manual Beekeeping (chemical-free, traditional Florida methods).
“Honey, Jams, and AI”
Authentic
Artisan
Sustainable
#D4A843
#5ABA6A
#0A0A0A
#E0D5C1
Serenity House of the South
Florida Homestead & Wellness Retreat
Victoria — South Operations
Building
The Florida anchor of the Serenity House network. Guided meditation programs, documentary narration projects, and wellness retreat operations. The physical manifestation of the Foundation's mission in the South.
[IN DEVELOPMENT]
Serene
Healing
Grounded
#4A9A8A
#5ABA6A
#0A0A0A
#E0D5C1
[Website TBD]
Serenity House North
Northern Operations & Expansion
Victoria — North Operations
Concept
The northern expansion of the Serenity House network. Seasonal operations, Hudson Valley retreat programming, and cold-climate wellness infrastructure. Future anchor of the Foundation's northern presence.
[IN DEVELOPMENT]
Contemplative
Seasonal
Resilient
#6A9ABA
#4A9A8A
#0A0A0A
#E0D5C1
[Website TBD]
Ecosystem Architecture
HAUS OF BLACK (Tier 0 — Governance — black-haus.com) │ ├── Black Haus Capital (Shawn + David — blackhauscapital.com) │ ├── METAtronics LLC (David — sole owner) │ └── Quantum Gold Fund (quantumgoldfund.com) ● │ ├── Fortitude® Ecosystem (Shawn — 9 brands) │ ├── Fortitude | Life by Discipline (lifebydiscipline.com) ● │ ├── Life Is Divine (lifeisdivine.ai) ● │ ├── Investigation Wall (investigationwall.com) ● │ ├── Humanity On Trial (humanityontrial.ai) ● │ ├── Doctrine of Discipline (doctrineofdiscipline.com) ● │ │ ├── Book 1: Discipline is Doctrine (disciplineisdoctrine.com) │ │ ├── Book 2: The Disciplined Few (disciplinedfew.com) │ │ ├── Book 3: The Disciplined Brotherhood (disciplinedbrotherhood.com) │ │ └── The XIII Pillars (the13pillars.com) │ ├── Ovi Black AI LLC (oviblack.com) ● │ ├── Xavier Black AI LLC ● │ ├── H&N Towing LLC (handntowing.com) ● │ ├── H&N Hauling (handnhauling.com) ● │ ├── Hauling Ass Racing (haulingassracing.com) ● │ └── fortitudevirtualprofessionals.com ● │ ├── shawnconeil.com (Personal Hero Page) ● │ └── Harley Daddy Black (harleydaddyblack.com) ● │ ├── SCO Consulting LLC (Standalone — Holding Company) │ └── [Website TBD] ● │ └── Serenity House Foundation (Victoria — 501(c)(3) — serenityhousefoundation.org) ├── Serenity House Apiary (Cam Hutchins — serenityhouseapiary.com) ● │ └── Bonsai Bee Honey (bonsaibeehoney.com) ├── Serenity House of the South (Florida Operations) ● └── Serenity House North (Northern Expansion) ● ● Live ● Building ● Concept